Avant-Goût Customer Magazine
Editorial Content & Brand Storytelling
Mission
Worked closely with the editorial team, journalists and marketing department to create photography and video content for the Avant-Goût magazine, Grand Frais' YouTube channel and digital platforms. Produced authentic stories featuring growers, cheesemakers, fishermen, fruit and vegetable producers, alongside recipe content with renowned chefs including Mallory Gabsi. Also developed the creative concepts for the magazine's quarterly back cover, transforming Grand Frais employees into the ambassadors of the brand through playful and visually engaging campaigns.
Impact
Contributed to an authentic editorial universe celebrating the people, expertise and passion behind the brand. Through compelling visual storytelling and creative concepts, the content strengthened Grand Frais' brand image while fostering employee pride and reinforcing the connection between customers and producers.
In collaboration with the editorial team, we design numerous portraits of the brand's employees, which are featured on the back cover. The aim is to reflect the positive spirit of the group through positive and colorful images.
Guiding consumers through step-by-step recipes from renowned Master Chefs to recreate at home.
