COMMUNICATION STRATEGY, BRAND ACTIVATION & CREATIVE DIRECTION
FROM STRATEGY TO ACTIVATION. BUILT FOR GROWTH.
FROM STRATEGY TO ACTIVATION. BUILT FOR GROWTH.
I’m Sébastien Pons, a communication strategist and creative director based in Paris, with extensive experience working across the French and UK markets.
For more than 25 years, I have helped international brands turn business objectives into clear communication strategies, distinctive campaigns and high-impact brand activations.
My work covers the entire process — from brand positioning, audience insights and messaging to campaign development, creative direction, content production and activation across digital, social, experiential and commercial channels.
I develop brand activation strategies designed to bring brands to life and create meaningful engagement. This can include partnerships, ambassador programmes, events, social campaigns, branded content and customer experiences, all aligned with a clear commercial objective.
Having founded and managed my own agencies in Paris and London, I combine strategic thinking with hands-on execution, team leadership and the coordination of agencies, creative partners and international stakeholders.
My focus is simple: create communication that strengthens brand perception, engages audiences and generates measurable business value.
Selected clients
APPLE · LANCÔME · L'ORÉAL · AMADEUS · CHANEL · DIOR · VIVIENNE WESTWOOD · FILORGA · TAITTINGER · DHL HEALTH LOGISTICS · ALLIANZ · GRAND-FRAIS · PREMIERSHIP RUGBY · WORLD RUGBY · SKY SPORT · LONDON FASHION WEEK · STANLEY ROBOTICS · BERGHAUS · AVEDA · ESTEE LAUDER · ADVINI
sebpons@mac.com
PARIS / FR +33 6 74 46 35 33
LONDON / UK +44 7399 750895
Thank you!
sebpons@mac.com - fr: +33 6 74 46 35 33 - uk: +44 7399 750 895