Developed integrated fan engagement and ticketing campaigns to strengthen supporter loyalty, increase matchday attendance and enhance the London Wasps brand. Led the creative development of marketing assets, season ticket campaigns, fan zone experiences, matchday content, photography, video production and exclusive interviews with players and rugby legends, delivering a consistent brand experience across digital, print and live events.
"An Unbreakable Bond"
Mission
Developed and delivered the club's integrated season ticket campaign, combining creative strategy, art direction, player photography and multi-channel marketing. Produced campaign content featuring James Haskell, Joe Launchbury, Joe Simpson, Marco Wentzel and Tom Varndell, creating a consistent brand experience across print, digital platforms and matchday communications.
Impact
Transformed the season ticket campaign into a powerful brand storytelling platform, increasing supporter engagement, reinforcing the emotional connection between fans and the club, and supporting the club's commercial ticketing objectives.
Creative Concept
Rather than portraying players as heroes, the campaign celebrated them as warriors.
Every portrait was photographed immediately after the match, capturing the raw reality of professional rugby—mud, blood, bruises, protective strapping and the physical consequences of eighty minutes of battle.
These powerful visuals became the foundation of the "An Unbreakable Bond" campaign and were used across season ticket marketing, press publications, club communications and matchday events, reinforcing the authentic connection between the players, the club and its supporters.
Every matchday was designed as a complete supporter experience, extending the emotional connection far beyond the eighty minutes of rugby.
Matchday Experience & Fan Engagement
Mission
Led the creative development of matchday experiences by combining live content production, fan zone activations and supporter engagement initiatives. Managed photography teams throughout matchdays while creating interactive experiences including competitions, family activities, player appearances, prize draws, children's challenges, supporter games and promotional campaigns designed to enrich the stadium experience.
Impact
Helped transform home fixtures into memorable fan experiences by combining sport, entertainment and community engagement. The content produced before, during and after each match strengthened the club's media presence while the fan zone initiatives encouraged repeat attendance and deeper supporter loyalty.
